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Appalachian Violence Outreach Network (AVON)

Topics Abuse and domestic violence
Health promotion and disease prevention
Wellness
Women
States served Kentucky
Description This project operated in four northern counties—Breathitt, Lee, Owsley, and Wolfe counties—of the Kentucky River Area Development District, nestled in Appalachia, about 80 miles from Lexington. The majority of women served by local agencies in these counties had low incomes and low educational attainment, and many lived a long distance from the resources available in the community.

Domestic violence and sexual assault appeared to be underreported in the region, even though data suggested a very high rate of interpersonal violence. Women in the community seemed to be unaware of the services available to them, and services that were available were difficult to access. A steering committee of community agencies decided that the public health department was the safest and most likely place for women to learn about, and be connected to, help for interpersonal violence.

Services offered Kentucky River Community Care, with 30 years of experience in mental health care and health care administration, coordinated grant activities. The Kentucky River District Health Department provided wellness coordinators to link female patients who had been abused to community resources. The director of the LKLP [Leslie Knott Letcher Perry] Safe House provided training to wellness coordinators.

The independent Breathitt County Health Department provided a “home base” for coordinating wellness services during the last 16 months of the project. The University of Kentucky Institute on Women and Substance Abuse designed the screening tool to assess women’s needs and assisted in training the wellness coordinators. The Kentucky State Department of Protection and Permanency, the social service agency that protects area women and children in abusive or neglectful situations, trained and assisted the wellness coordinators.

The project administered a screening tool with nine questions about stress, depression, eating problems, self-esteem, sexual abuse, and domestic violence to female patients at the health department. Clients who reported any of these problems were referred to a wellness coordinator, who provided information, support, and assistance to meet the client’s needs. Clients were eligible to participate in a series of eight workshops focusing on stress, depression, food and mood, relaxation, exercise, safety nets, positive parenting, and how to make health-positive life changes.

During the final 9 months of the grant, a HRSA-funded psychologist was hired to provide intensive psychotherapy for those who needed it. Psychotherapy was provided free of charge to clients. The project also established resource centers at each of the health departments that provided information on interpersonal violence.

At first, it was difficult to get women to participate in educational workshops. As a result, the project began offering Wal-Mart gift certificates as an incentive. Clients who attended four or more workshops received a $20 gift certificate. Those who attended all eight workshops received a $50 gift certificate. This approach was extremely successful.

One of the project’s biggest challenges was establishing relationships between clients and wellness coordinators. Many clients were not willing to confide in someone they did not know or trust. But the project learned that clients were significantly more willing to talk openly about the problems in their lives if the wellness coordinator was someone from the community—someone they knew and trusted.

Results More than 1,200 women made one-time visits to the health departments, and 319 received follow-up services. More than 60 women received one-time psychotherapy, and 54 received followup counseling. More than 150 women participated in at least one wellness workshop, but 53 women attended the entire series of eight workshops. Clients ranged in age from 13 to 84 years old.

The educational workshops were well received by clients, but only after the project provided Wal-Mart gift certificates as incentives to attend. The Foundation for a Healthy Kentucky recognized AVON as one of its 2005 “Models That Work.” In addition, Kentucky Educational Television featured the AVON Wellness Workshops in a program aired in October 2005.

The project succeeded in establishing resource centers in each of the four health departments where AVON staff members were located. The screening tool, a tremendous success, has been shared with local health care providers to identify women needing more intensive or specialized services. The project director, health department staff members, nurses, and social workers were offered trauma training, and those who received it earned continuing education credits.

The project also sponsored conferences on interpersonal violence, attended by clerical staff, social workers, nurses, doctors, attorneys, law enforcement personnel, health department staff, clinicians, psychologists, and the general public. A conference, which provided continuing education credits, was held in 2005 in conjunction with a specialized 2-day training for law enforcement professionals.

Replication Interpersonal violence is a huge problem for many rural communities. The screening tool was effective in identifying women who needed assistance. However, some women simply are not willing to admit they live in violent or dangerous situations. Because of this fear, they are sometimes unwilling to access available resources. Other communities must be aware of this reality and prepared to address it if they intend to replicate this model. For those willing to receive help, wellness workshops are a great approach to providing the information and resources they need to build self-esteem and recognize that interpersonal violence is not the norm.

The project offers a manual and a training video on the workshops for communities interested in implementing a similar model. Several programs supported by the grant will continue, including the wellness workshops, the resource centers, local family violence councils, and psychotherapy (although mental health services will no longer be provided free of charge). The consortium members are exploring the possibility of working together on a future grant proposal that would enable them to establish a women’s community center.

Source Outreach Sourcebook, Vol. 12, 2002-2005, Office of Rural Health Policy
Contact person Denise Hoffman
Project Coordinator
Kentucky River Community
Care, Inc.
115 Rockwood Lane
Hazard, KY 41701
Phone: 606-464-3212
Date added July 20, 2009

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