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Health Insurance Outreach and Enrollment

Rural healthcare facilities, public health agencies, and human service providers can help their patients, clients, and community members understand the health insurance options available under the Affordable Care Act. Providers can:

  • Conduct outreach campaigns.
  • Provide information directly to patients and clients about health coverage options in a culturally appropriate way and inform them that financial help, to pay for health insurance, is available.
  • Refer patients and clients to people and organizations who can provide in-person assistance and help them navigate the system, evaluate options, and sign up for health coverage.
  • Share the Health Insurance Marketplace website with everyone they interact with. Explain that the website is available to help people review their coverage options and sign up for coverage online, including Medicaid, Children’s Health Insurance Program (CHIP), or private insurance coverage.


Guidance on outreach and enrollment efforts is available from:

  • Enroll America, a non-profit and non-partisan organization that works to maximize the number of Americans who enroll in health coverage.
  • The Office of Rural Health Policy's ACA Team

There are more organizations related to Health Insurance Outreach and Enrollment in the organizations section.

Frequently Asked Questions

Last Reviewed: 2/13/2014

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Funding for this project was supported by Grant Number U56RH05539 from the Office of Rural Health Policy, Health Resources and Services Administration, U.S. Department of Health and Human Services. The contents of this website are solely the responsibility of the authors and do not necessarily represent the official views of the funder.