Americans are connecting to the Internet in record numbers, becoming dependent on this technology for global communication, information, and commerce. While Internet users continue to expand at unprecedented rates, there is a discrepancy among those users: urban vs. rural.
According to 2010 Census data, 61% of adults in rural America have mobile broadband or other Internet services at home versus 73% of urban adults (NTIA, 2011). This gap in access is a phenomenon known as the digital divide. The digital divide goes beyond simple geography, it can also depend on race and economic status, resulting in unequal access for rural areas, particularly Native American communities. In short, urban users typically have access to the Internet in their homes, their schools and in community facilities, while their rural cousins often find that clean air and wide open spaces translates into being left behind in this technological age.
However, it is evident strides are being made to help rural Americans utilize the Internet. Data from the 2010 Census shows that, of rural Americans with Internet access, 57% (NTIA, 2011) have high-speed (broadband) connections in their homes, compared with 46% in 2009 (Pew, 2010).
Sources
NTIA 2011, Exploring the Digital Nation: Computer and Internet Use at Home;
Pew 2010, Home Broadband 2010
Related Guides
Frequently Asked Questions
Funding
2011 Minnesota e-Health Connectivity Grant Program for Health Information Exchange
Grant to provide modest resources to help health care providers and hospitals in rural and underserved areas build HIE capacity and achieve HIE capability.
Community Connect Broadband Grant Program
Grants for communities without broadband service to provide residential service and connect facilities such as police and fire stations, health care, libraries and schools. Priority will be given to rural areas that have the greatest need.
National Network of Libraries of Medicine Technology Improvement Awards
Award for the purchase, installation, and/or upgrading of information technologies that enhance access to health information.
RGK Foundation Grants
Grants that support projects in the broad areas of education, community, and medicine/health.
Rural Broadband Access Loan and Loan Guarantee Program
This program furnishes loans and loan guarantees to provide funds for the costs of construction, improvement, or acquisition of facilities and equipment needed to provide service at the broadband lending speed in eligible rural areas.
Rural Health Initiative Grant
Funding to select rural hospitals across the nation to receive the technology needed to safely store, transfer, and exchange critical patient information with other healthcare providers within the respected region.
Trade Adjustment Assistance Community College and Career Training Grants Program
Funds to expand or improve the ability to deliver career training programs, including HIT workforce, that can be completed in two years or less, and are suited for workers eligible for training under the Trade Adjustment Assistance for Workers Program.
USAC Rural Health Care Service Discounts
Provides discounts to rural health care providers to obtain Internet and telecommunications access.
Inactive Funding
Inactive Funding Opportunities -
Lists additional funding programs for this topic that are not currently accepting applications. Programs that are inactive may be offered again in the future.
Regulations, Forms & Other Useful Documents
Americans Living With Disability and Their Technology Profile
Author(s): Susannah Fox Sponsoring organization: Pew Internet and American Life Project Summarizes results of a survey on the use of the Internet by adults with a disability. Date: 01 / 2011
Beyond Bingo - Proving the Stereotypes Wrong: How Technology Can Better Seniors’ Lives
Author(s): Adam Bischoff Sponsoring organization: Healthsense Focus group gathers information from seniors on their relationship with technology with the premise that technology, including computers and the Internet, may have the potential to greatly benefit their health. Date: 07 / 2010
Bringing Broadband to Rural America: Update to Report on a Rural Broadband Strategy
Sponsoring organization: Federal Communications Commission Confirms the need to continue the Administration's comprehensive investments and policy framework to ensure that rural communities and tribal nations receive the same access to the economic, educational, health care and public safety opportunities and services that broadband delivers in urbanized communities. Date: 06 / 2011
Broadband Adoption and Use in America
Author(s): John B. Horrigan Sponsoring organization: Federal Communications Commission Part of the FCC Omnibus Broadband Initiative (OBI) Working Paper Series presents analysis and research by broadband team staff members. This paper presents data on various aspects of broadband access and Internet users by rural and non-rural areas. Date: 02 / 2010
Broadband Connection Highs and Lows Across Rural America
Author(s): Tim Murphy, Bill Bishop Sponsoring organization: Center for Rural Strategies Uses data from the 2007 Census of Agriculture to display the presence and use of high speed Internet access on America's farms. Journal citation: Criminal Justice Review Date: 02 / 2009
Broadband Internet Access and the Digital Divide: Federal Assistance Programs
Author(s): Lennard G. Kruger, Angele A. Gilroy Sponsoring organization: Congressional Research Service Describes broadband Internet access issues in rural and underserved areas and the federal, state, and local assistance programs in place to help address these issues. Date: 04 / 2011
Broadband Internet's Value for Rural America
Author(s): Peter Stenberg, Mitch Morehart, Stephen Vogel, John Cromartie, Vince Breneman, Dennis Brown Sponsoring organization: USDA Economic Research Service Analyzes rural broadband use by consumers, the community-at-large, and businesses; (2) rural broadband availability; and (3) broadband's social and economic effects on rural areas. Date: 08 / 2009
Comments of the Rural Broadband Policy Group
Sponsoring organization: Rural Broadband Policy Group Several rural and technology interest groups compiled responses to the request for comments in regards to updating the 2009 Rural Broadband Report. They offer four recommendations: focus on local solutions, establish local job creation and social capital formation benchmarks, collect accurate data, and reclassify Internet service as a Title II service, and implement strong Net Neutrality rules. Date: 03 / 2011
Comments on the National Broadband Plan, Rural Internet and Broadband Policy Group
Sponsoring organization: Rural Policy Research Institute Comments and recommendations on the National Broadband Plan from the Rural Internet and Broadband Policy Group - organizations dedicated to rural broadband and rural development. Date: 06 / 2009
Connecting America: The National Broadband Plan
Sponsoring organization: Federal Communications Commission Includes the executive summary and full text of the National Broadband Plan, which began taking form in April 2009 and was finalized in March 2010. The plan makes recommendations to the FCC, the Executive Branch, Congress and state and local governments to ensure all consumers and industries in rural and urban America have access to affordable broadband computer networks.
Digital Nation: 21st Century America's Progress Toward Universal Broadband Internet Access
Sponsoring organization: National Telecommunications and Information Administration Reports on a survey of over 50,000 households and illustrates that while virtually all demographic groups have increased their adoption of broadband services, demographic disparities among groups have persisted over time. Persons with low incomes, seniors, minorities, the less-educated, non-family households, the non-employed, and persons in rural areas tend to lag behind other groups in home broadband use. Date: 02 / 2010
Exploring the Digital Nation: Computer and Internet Use at Home
Author(s): Rebecca M. Blank, Lawrence E. Strickling, Mark Doms, et al. Sponsoring organization: National Telecommunications and Information Administration Uses data from the Census Bureau's Current Population Survey School Enrollment and Internet Use Supplement to describe Internet and computer use in the United States. Reveals disparities in broadband adoption by demographic and geographic groups, including rural areas. Date: 11 / 2011
FCC's Universal Service Program for Rural Health Care Providers
Sponsoring organization: Federal Communications Commission Describes the telecommunications support available to rural health care providers through the Universal Service program, benefits of the program, how it works and how it is funded. Date: 07 / 2008
FCC’s National Broadband Plan Disadvantages Rural Consumers, Creates a New Urban/Rural Digital Divide, and Harms Future Rural Economic Development
Sponsoring organization: National Telecommunications Cooperative Association This letter to Congress describes how the new National Broadband Plan would create a new broadband urban/rural digital divide because many rural communities neither have the populations nor independent financial means to support high speed Internet access. Date: 05 / 2010
FCC’s Performance Management Weaknesses Could Jeopardize Proposed Reforms of the Rural Health Care Program
Sponsoring organization: Government Accountability Office Reports that the Federal Communications Commission (FCC) is falling short on managing the telecommunication needs of rural healthcare providers. Date: 11 / 2010
Generations 2010
Author(s): Kathryn Zickuhr Sponsoring organization: Pew Internet and American Life Project Presents data on the demographic breakdown of Internet users and what they do online, such as look for health information. Date: 12 / 2010
Health Literacy Online: A Guide to Writing and Designing Easy-to-Use Health Web Sites
Sponsoring organization: U.S. Department of Health and Human Services Offers a research-based how-to guide for creating health Web sites and Web content for the millions of Americans with limited literacy skills and limited experience using the Web. The strategies in this guide complement accepted principles of good Web design and thus have the potential to improve the online experience for all users, regardless of literacy skills. Date: 2010
Home Broadband 2010
Author(s): Aaron Smith Sponsoring organization: Pew Internet and American Life Project Based on the findings of a daily tracking survey on Americans' use of the Internet. Summarizes home broadband adoption trends by demographic and geographic designations. Date: 08 / 2010
iDelta Volume I: Report and Data for Information Technology in the Delta
Author(s): Sandra Johnson, Scott Doron, Linda Hoke, Charity Pennock Sponsoring organization: Delta Regional Authority Identifies opportunities and current activities in the Delta Regional Authority (240 counties and parishes in parts of eight southern states) that utilize high-speed Internet access. Includes a literature review and highlights current utilization of broadband. Date: 02 / 2007
iDelta Volume II: Recommendations for Information Technology in the Delta
Sponsoring organization: Delta Regional Authority Recommends seven actions for improving information technology access and usage in the Delta region. Serves as a companion document to iDelta Volume I and supports goals defined there: improve education, enhance entrepreneurship, and improve healthcare. Date: 04 / 2007
Lessons & Concepts for Advancing Community Wind
Author(s): Morgan Winters, Ryan Stockwell, Dan Thiede Sponsoring organization: Missouri Department of Health and Senior Services: Rural Community Health Describes the concept and structure of "community wind" as well as the process involved in starting a wind energy program. Case studies explored include those in rural Minnesota and South Dakota. Date: 12 / 2009
Lower Cost Domestic Sourcing: A Niche Opportunity for the US
Synthesizes opinions and provides a view of how the US can become a more cost-effective global sourcing destination by encouraging and nurturing job creation in smaller American communities, thereby enabling more cost effective information technology services delivery in the US. Date: 07 / 2007
National Report on the Use of Telecommunications to Deliver VR Services
Author(s): Catherine Ipsen Sponsoring organization: Research and Training Center on Disability in Rural Communities Reports on a survey of vocational rehabilitation (VR) counselors using telecommunications when serving both rural and urban vocational rehabilitation consumers. Date: 12 / 2010
Power of Technological Innovation in Rural America
Author(s): Jason Henderson Sponsoring organization: Federal Reserve Bank of Kansas City Explores how technological adoption can help invigorate rural economies by creating new products, improving production processes, and opening up new markets. Journal citation: Main Street Economist Volume 2 Issue 4 Date: 2007
Practical Guide to Narrowbanding
Sponsoring organization: U.S. Department of Homeland Security Describes narrowbanding and the transition requirements to meet by January 1, 2013. Contains five State case studies illustrating lessons learned by emergency response communities when transitioning their radio systems. Date: 03 / 2011
RCA's Economic Study: Economic Impact of Wireless Broadband in Rural America
Author(s): Raul L. Katz, Javier Avila, Giacomo Meille Sponsoring organization: Rural Cellular Association Access the executive summary and full report of a study that estimates the economic impact that implementation of rural wireless broadband would have on rural America. Date: 2011
Renewable Power Opportunities for Rural Communities
Author(s): Samuel V. Brown, David G. Nderitu, Paul V. Preckel, Douglas J. Gotham, Benjamin W. Allen Sponsoring organization: U.S. Department of Agriculture Summary and guide to assist rural utilities investing in a renewable electricity generation project and for policymakers considering how to encourage such investments. Date: 04 / 2011
Rural Broadband At A Glance, 2009 Edition
Author(s): Peter Stenberg, Sarah Low Sponsoring organization: USDA Economic Research Service Reports on broadband access in rural America with comparisons to urban counterparts. Date: 02 / 2009
Rural Broadband: A RUPRI Policy Brief
Author(s): Brian Dabson, Jennifer Keller Sponsoring organization: Rural Policy Research Institute Provides analysis of rural broadband accessibility, usage, technology development, and government action. Recommends principles which should underlay future rural broadband policy. Date: 12 / 2008
Rural Development and the Recovery Act: Working For Rural Communities
Sponsoring organization: USDA Rural Development Reports on how the USDA Rural Development distribution of loan and grant funds provided to the agency through the American Recovery and Reinvestment Act of 2009 has helped the Nation's rural residents. Date: 10 / 2010
Scholars' Roundtable: The Effects of Expanding Broadband to Rural Areas
Author(s): Sharon Strover, Nick Muntean Sponsoring organization: Center for Rural Strategies Discusses a forum that occurred in December and January of 2009-2010, which discussed the differences broadband will have on rural economies. Date: 04 / 2011
Small Business Impact of Telecommunications Policy Restriction in Rural States
Author(s): Lori Dickes, Dave Lamie Sponsoring organization: Western Rural Development Center Discusses the digital divide still found across geographies, regions, racial groups, age groups and income classifications. Journal citation: Rural Connections Date: 09 / 2011
Small Community Gets Big Broadband
Author(s): Monica Babine Sponsoring organization: Western Rural Development Center Discusses the importance of broadband Internet service to promote economic development and to keep the younger adult population within the community. Journal citation: Rural Connections Date: 09 / 2011
Social Life of Health Information
Author(s): Susannah Fox, Sydney Jones Sponsoring organization: Pew Internet and American Life Project Presents data on how adults in rural and urban areas now use the Internet (social networks, blogs, podcasts, and forums) for health information. Date: 06 / 2009
Tackling the Rising Cost of Electricity: Options for Rural America
Author(s): Amy Glasmeier Sponsoring organization: Rural Sociological Society Offers policy and community action options that can help rural areas handle rising energy costs. Options presented include, but are not limited to: cash rebates, implementing new technology, and adopting stricter building codes. Journal citation: Rural Realities Volume 3 Issue 1 Date: 2009
Telecommunications: Challenges to Assessing and Improving Telecommunications for Native Americans on Tribal Lands
Sponsoring organization: Government Accountability Office Discusses the status of telecommunications access for Native Americans living on tribal lands, federal programs available for improving telecommunications, barriers to improvements, and how some tribes are addressing these barriers. Date: 03 / 2006
USDA Rural Development 2011 Progress Report
Sponsoring organization: USDA Rural Development Reports on investments made by USDA Rural Development intended to have a lasting, sustainable impact on rural American by supporting job creation, housing programs, broadband implementation, public utilities and economic activity. Features programs implemented in Kentucky, Michigan, and Oregon and includes total funds granted to each of the 50 states from 2004 - 2011. Date: 12 / 2011
Why Broadband Needs to Reach Rural America
Author(s): Sharon Strover, Brian Dabson Sponsoring organization: Rural Policy Research Institute Describes why broadband access is important to rural communities and suggests that training programs attribute to its successful implementation. Date: 02 / 2009
Journals
RCA News
E-newsletter delivered via e-mail from the Rural Cellular Association. Provides information on various aspects of telecommunications in rural America.
Organizations
Benton Foundation
Nonprofit/Foundation
Works to build a public interest vision for the digital age and to demonstrate the value of communications for solving social problems. Offers daily summaries of articles concerning the telecommunications landscape.
Foundation for Rural Service
Nonprofit/Foundation
Educates the public on the benefits of a nationwide telecommunications network, and promotes rural connectivity as an essential link in this network.
Internet2
National organization
Networking consortium of universities, industry, and government that promotes and provides network capabilities and partnership opportunities to facilitate the development, deployment and use of new Internet technologies.
National Telecommunications and Information Administration (NTIA)
Federal government
Works to spur innovation, encourage competition, help create jobs and provide consumers with more choices and better quality telecommunications products and services at lower prices. Part of the U.S. Department of Commerce.
National Telecommunications Cooperative Association (NTCA)
National organization
Nonprofit association representing over 570 small and rural telephone cooperatives and commercial companies.
Pew Internet and American Life Project
Nonprofit/Foundation
Explores the impact of the Internet on children, families, communities, the work place, schools, health care and civic/political life. Offers information on the Internet's growth and societal impact.
Rural Broadband Policy Group
National organization
National coalition of rural broadband advocates from the National Rural Assembly that articulate broadband and internet policies for rural America.
Rural Cellular Association (RCA)
National organization
Represents rural wireless telecommunications providers throughout the United States. Speaks on issues that concern its members and keeps them informed through sharing of information, knowledge, and expertise.
Rural Mobile and Broadband Alliance (RuMBA)
National organization
An initiative and membership network that seeks to ensure rural communities are offered the same affordable wireless broadband services available to urban and suburban areas, and equal access to wireless E-911 Phase II (location-based) coverage.
Rural Telecommunications Congress (RTC)
National organization
Dedicated to assuring that rural areas in the United States have access to the information and support they need to obtain and use advanced telecommunications services and technology for social and economic development.
Technology Innovation Program (TIP)
Federal government
Works to help U.S. businesses, nonprofit research entities, and higher education institutions to support, promote, and accelerate innovation through research.
TechSoup
National organization
Works towards ensuring all nonprofits, nongovernmental organizations, and community-based organizations have the latest professional hardware, software, and services they need to operate. Offers access to free products, information, resources, and support for such entities.
Universal Service Administrative Company (USAC)
Nonprofit/Foundation
Provides states and U.S. territories with access to affordable telecommunications services through the Universal Service Fund. Administers four programs: High Cost, Low Income, Rural Health Care, and the Schools and Libraries Program.
USDA Rural Utilities Service (RUS)
Federal government
Provides programs to finance rural America's telecommunications infrastructure.
Terms & Acronyms
Broadband Refers to telecommunications data transmissions in which a single wire can carry multiple channels of data.
Broadband Internet Access A high data-transmission rate internet connection. DSL and cable modem, popular consumer broadband technologies, are capable of transmitting 256 kilobits per second or more, approximately nine times the speed of a modem using a standard digital telephone line.
Computerized Provider Order Entry (CPOE) A system that includes both inpatient orders and the electronic ordering of outpatient prescriptions often referred to as e-prescribing. The CPOE allows physicians and other caregivers to input orders directly into a computer, thereby eliminating problems with handwriting legibility and order transcription.
Dial-up An Internet service feature that allows a computer terminal to use telephone systems (telephone lines) to initiate and communicate with other computers.
Digital Divide The term describes patterns of unequal access to information technology, primarily used with computers and the Internet. The gap exists between individuals who have access to use information technology and those who do not. Often the term is used to describe the discrepancy between those who have the skills, knowledge and abilities to use the technologies and those who do not. The digital divide is often used to refer to whole communities, such as urban or rural, but it is also used to identify residents within a community.
Digital Subscriber Loop (DSL) A method for moving data over regular phone lines. A DSL circuit is much faster than a regular phone connection, and the wires coming into the subscriber's premises are the same copper wires used for regular phone service.
E-Government (E-Gov) An abbreviated term to represent electronic government which uses improved Internet-based technology to make it easy for citizens and businesses to interact with the government, save taxpayer dollars, and streamline citizen-to-government communications.
Electronic Medical Record (EMR) A generic term used to describe a computer-based patient medical record that includes patient information regarding diagnoses, test/procedure results and other relevant medical information such as medical appointments and correspondence.
Federal Communications Commission (FCC) An independent United States government agency, directly responsible to Congress. The FCC regulates interstate and international communications by radio, television, wire, satellite and cable. The FCC's jurisdiction covers the 50 states, the District of Columbia, and U.S. possessions.
Health Information Technology (HIT) A significant infrastructure that involves the application of computer technology to generate, validate, secure and integrate healthcare data so it can be effectively utilized to support the decision-making activities of clinical and administrative professionals. HIT can provide immediate access to patient information, care guidelines for clinicians, or health services that transcend geographic distances.
High Speed Internet Descriptive of a network or terminal that uses electromagnetic waves (including rf, infrared, laser, visible light - and acoustic energy) rather than wire conductors for telecommunications, hence wireless.
Internet A worldwide interconnection of individual networks with an agreement on how to talk to each other, and operated by government, industry, academia, and private parties.
Internet Service Provider (ISP) A company or organization that provides connections to the Internet to companies or individuals via dial-up, ISDN, T1, or other connection.
Internet2 A non-profit broadband networking consortium comprising of 206 universities working in partnership with industry and government to develop and deploy advanced network applications and technologies, accelerating the creation of tomorrow's Internet.
Multi-channel Multi-point Distribution System (MMDS) A wireless broadband technology for Internet Access. MMDS channels come in six MHz chunks and run on frequencies licensed by the FCC. MMDS is a line-of-sight service, and will not work well in mountainous regions, but it will work in rural areas where copper lines are not available. Also known as Multi-channel Microwave Distribution System and wireless cable.
Non Line-of-sight (NLOS) Refers to the transmission of radio wave signals not requiring a line-or-sight technology. Describes a partially obstructed path between the location of the signal transmitter and the location of the signal receiver. Obstacles that can cause an obstruction in the line of sight include trees, buildings, mountains, hills and other natural or manmade structures or objects.
Personal Health Record (PHR) A collection of important information about a person's health or the health of someone a person is caring for, such as a parent or child. The PHR is actively maintained and updated by both the healthcare provider, the care giver, and the person for whom it belongs.
Wi-Fi A set of product compatibility standards for wireless local area networks (WLAN) based on the IEEE 802.11 specifications. Intended to be used for mobile devices and LANs, but is now often used for Internet access.
Wireless Access Computer terminal access to the Internet or a network which uses wireless technology.
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